02 | Outcomes of planning
Turn the discovery work into a plan with named owners, actions, timing and spending limits. Agree the assumptions and review criteria alongside the intended benefits.
Illustrative outputs for this stage
Market, channel and sourcing plan
Compare customers, products, routes to market and supplier criteria, then define the initial scope.
Economics and sensitivity model
Align cost, freight, fees, ads and return assumptions. Compare the base case with less favorable conditions.
Pilot plan and readiness checklist
Define budget limits, roles, KPIs, timing and continue/revise/stop criteria. Record policy and specialist verification needs.
What to verify
- Actions have owners, dates and required inputs.
- Contribution, cash requirements and workload are considered alongside revenue.
- Material open questions and pre-execution checks have a resolution path.
Decision before the next step
Begin a pilot after the assumptions, responsibilities and necessary checks are agreed. Platform admission and regulatory approvals are not guaranteed.
Illustrative situation
Limit a first test to a defined product range and channel, with a cost cap, dispatch and returns workflow, and an agreed evaluation method.
These are examples of working outputs, not historical client results or guaranteed outcomes. Work, timing and fees are agreed for each engagement.